Let’s have a look at why local business owners need web video advertising experts to help them expose their business to the “targeted masses”.
Right now you know a plumber, electrician, general contractor, chiropractor, dentist, landscaper and list goes on and on. In most cases these business owners know they have to start internet advertising in some form to gain traction in the competitive marketplace. In some cases businesses are closing their doors and in others their business is down 25-35%. Traditional advertising isn’t as effective as it used to be. Yellow Pages, tv, radio and print ads are expensive and don’t produce lasting results. If you own a traditional business then you have very little time for anything else let alone how to market your business online.
- Business owners know they have to market online
- they don’t know what to do or how to start
- some know that web video can help them
-They don’t even know where their business is in the search engines
The solution for you is web video marketing
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Do you keep track of how many customers walk in your door everyday? You should be. Let’s take this a little further. Are you capturing the name and email of clients that buy something. You should be. You need to start following up with clients via email and to do this you have to ask them to fill out a quick form when they’re in your store. Also offer something of value for them in exchange for their name and email. A discount, special offer or free gift. Implement this strategy and start building your client list so you can market to them in the future. You can automate this process with an email autoresponder. This way you can send out pre made email messages to your clients on set days or when there are specials on specific products. Remember that people like to do business with people they like, know and trust. So start building that trust today! To get an email auto responder you can check out Aweber.
The internet search engines are really the new yellow pages. A large majority of people now use search
engines like Google, Yahoo and Bing when they want to find a business in their local area. They’ll go to the business they find in the search engines that is usually on page 1 in the search query. So my question to you is: Will they find YOUR business or your competition’s business? For more info:
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In today’s business world by not using the internet as part of your marketing strategy is like
committing business Hara-Kiri. If you’re in business you have to have a phone number, business name and address where people can find you. You also have to market or advertise your business.
No smart business owner would consider conducting going into business without a telephone and an address to receive physical mail.
If you are marketing your products and services with traditional methods of TV, radio or newspapers you will find that over time this method has become less effective due to the internet. People are searching online for products and services for every business you can imagine (and some you can’t)!
But ignore this massive shift in commerce and you’ll be closing your doors before you know it.
Of course many savvy business owners have realized that they can no longer afford to ignore the internet as a marketing and communication channel…but many take well intentioned but poor advice from people that think they know what to do. For more info consult a professional.
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Jul 10
3
Twitter Trick
Here is a useful little trick that you can start using today to generate more targeted followers to join you on Twitter. This is free but I would advise not using it as a pitch fest for your latest and greatest product because that just annoys everyone. What is does is bring you to a prefilled tweet that is ready for you to send. This is great for someone that is promoting a useful blog post, book or something that adds value to your followers.
Pretty cool huh? Test it out and send a tweet about this post as it should have mass twitter appeal and of course it’s useful content for you and your followers.
Connect with me on my Twitter Profile and say hi!
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You can improve your ROI and get targeted web video marketing for your small business. Are you tired of paying thousands of advertising dollars to newspapers, radio stations or tv companies because of minimal results? The problem with these advertising mediums is that they’re not targeted to the right customers because they’re too broad. Take a radio ad for example. You’re driving in your car and an ad comes on for a plumbing company with a special on a purchasing a hot water tank. Unless you’re specifically looking for a hot water tank right at that moment you’re not going to listen to it. The timing is very important and you pay thousands of dollars for a 30 second ad that is played a few times a day.
Take web video marketing and you can create an offer that is keyword targeted, IE: “Vancouver hot water tank” and make a web video ad and blast it out to the internet that will stay there virtually forever promoting your product or business. This is advertising for your business that costs peanuts compared to traditional advertising. Why this method is much better is because the person that is looking for a hot water tank is typing these “keywords” into a search engine such as Google. They’re searching for your product or business on their terms.
Studies show that about 32-35% of searches include local keywords such as “Vancouver hot water tank” or
“hot water tank supply Denver”, “Seattle hot water tank supplier”.
When keywords are combined in a web video you have a very ultra targeted web video that will decrease your ad spending and increase your business exposure. Your customers will come to you!
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Jun 10
21
Web Video Nuggets for Success
There there really are 3 main web video nuggets that you have to get right in order to increase your sales and traffic to your website. These 3 components can and should be used in all marketing that you do and they have to do with the sales copy or message that you project in your web videos.
1) Here is what I have you capture someones attention by offering something of value to them. This could be a discount, free ebook, or course, consulting etc.
2) Here is what it will do for you Here you explain the benefits of what your product or service will do for them. This the solution to the their pain or their problem.
3 Here is what to do next (call to action) This is the call to action. Believe it or not but you actually have to guide people and tell them what to do next. This could be asking them to now “enter their information to get xyz” or go to my website at www.trafficfetch.com . This is critical to increase conversions and have people checking out your business, your products and your services.
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If you want to help your website and business grow you can boost your Google rankings with web video. Now I don’t mean just slapping together a video and posting it in 5 minutes but because Google uses voice to text conversion it becomes very important for you to use your keywords in your spoken video. Make sure to use your keywords at the beginning of your web video and also spread throughout the rest of the video. Remember to place your keywords in a natural way (not spammy keyword filled junk content)! Basically Google is treating your video as written text and this will allow you to dominate your keywords/market quicker because the search engines love video content!
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Jun 10
2
Web Video Ads vs Print Ads
When comparing web video ads vs print ads there really isn’t a better deal than web video advertising.
1) Web Video ads remain online virtually forever after a one time investment. Print ads can cost more and only last for a day, week or month and you would have to keep paying to keep you ad listed!
2) People love to watch video ads over print ads hands down. 60% of all web traffic is in the form of video. Print ads are boring and get lost and shuffled away. With web video ads people are more inclined to refer the ad to friends by email or by sending them the link.
3) People don’t want to dig through a newspaper or magazine, they want instant satisfaction when looking for information. Web video ads provide that solution.
If you have never tried using web video ads in your marketing you need to start and get an upper hand over your competition.
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You can boost your sales and revenue quickly by using web video marketing. Any business can utilize this method to create a lasting impression in the search engines and for your viewers. Web video ads are essentially mini commercials that work for you 24 hours a day, 7 days a week. You can harness the power of this new media revolution and become and instant expert in your field.
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